The order in which products display on your website is controlled by a setting that can be modified in your CrystalCommerce admin. The two options for sort order are:
Price (High to Low)
Name (Alphabetical from A-Z)
Steps to toggle the website product sort order:
Navigate to the Account > Store > Frontend tab.
Locate the "Sort Products by" drop down in the upper left hand corner of this page.
Use this drop-down to sort by Price or Name.