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Search Engine Optimization

An explanation of what Search Engine Optimization (SEO) is, and how to improve it.

Dan McCarty avatar
Written by Dan McCarty
Updated over a week ago

What is SEO?  Search Engine Optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.  There are many companies out there that offer services for optimizing your search engine position.  These are not necessarily proven, or guaranteed by these companies.

Studies have found that the greatest method for improving your ranking on search engine results is the production of content.  Whether it is blog articles, relevant news posts, promotions, video content, podcasts, or guides for your customers, these all act as a way to expand the reach of your website.

CrystalCommerce offers a way to integrate Google Analytics to monitor how many hits your homepage is getting.  You can use your Google Apps account login or Gmail login to set-up Google Analytics. Go to and select "Sign Up Now." This software used to cost $5000 and now is free for you to utilize.  You can enter your Google Analytics ID on the following page in the admin:

Another way to improve your SEO is to utilize integrations to gain momentum as a business.  As you are selling on your Direct Website, you can also utilize sales channels such as TCGPlayer, eBay and Amazon to grow the exposure of your business and promote people to shop directly from you.  This will increase your hits and viewership.  The next step is keeping potential customers engaged with your website through content, design and other methods of engagement.  Keeping your website constantly updated with fresh news and content will cause return engagement.

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