If you are looking to re-brand your store and change the name of it or you have taken over another member's admin, then you can change the name of your store for the CrystalCommerce admin and website.
In order to do so, you would first need to ensure that you own, or have purchased, the web domain of the store name you would like to use.
Next, you would need to contact a member of the support team to carry out the change for you. Please do speak to the support team to discuss further.
Please make sure to update your store name and information in your admin by following this article.