Using coupons, you can offer a tiered rewards program for your customers. To accomplish this, you will need to create a series of coupons that reward customers based on the amount that they have spent on your direct website in previous purchases.
Customer Rewards Program Basics
In general, this kind of customer appreciation program should offer gradually increasing rewards for those customers who have spent more in their purchasing history.
These coupons will all use the "Allow this coupon if customer has spent at least this amount" condition.
Example coupon parameters for a membership rewards level 1:
Coupon Code: Reward 1
Description: Customer Rewards Level 1
Auto Apply at Checkout: yes
Conditions: Allow this coupon if customer has spent at least this amount
Minimum Total Sales: $100
Maximum Total Sales: $199
Reward Customer With: <your reward goes here>
Example coupon parameters for a membership rewards level 2:
Coupon Code: Reward 2
Description: Customer Rewards Level 2
Auto Apply at Checkout: yes
Conditions: Allow this coupon if customer has spent at least this amount
Minimum Total Sales: $200
Maximum Total Sales: $299
Reward Customer With: <your reward goes here>